How Facebook Advertising Helps You in Organic Search Visibility
Understanding the Synergy Between Social Signals and SEO 1. Introduction to Social Signals and SEO In the digital age, a brand’s online presence relies heavily on how search engines perceive its relevance and importance. Although Google has neither confirmed nor denied the direct impact of social signals (like shares, likes, and comments) on search rankings, […]
Facebook Ad Algorithms and Website Traffic
Introduction Understanding the intricacies of Facebook’s advertising algorithm is pivotal to harness its full potential. This detailed exploration deciphers the algorithm’s nuances, illustrating how it affects website visibility and traffic. 1. Unraveling the EdgeRank: The Former Algorithm Behind Facebook Content 1.1 Background EdgeRank’s development: How it started and why it was essential. Components: Affinity, Weight, […]